Banish brassiness in blonde, highlighted (including brunette), and even gray hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this tone-correcting formula gently cleanses hair and helps maintain cool tones between salon appointments by enhancing the depth and dimension of your color. ArganID™ technology helps repair hair from the inside out while sealing the cuticle for brilliant shine. Color-safe. Sulfate, phosphate, and paraben-free.

In an independent study on consumers ages 18–65, after one week of use:

• 100% said hair felt soft*

• 96% said hair was not stripped or dry*

• 92% said brassiness was refreshed*

• 85% said it neutralized brassiness*

*Based on an independent study of women aged 18–65, after one week of use of Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.