A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with our Metal Purifier Technology, this shampoo detoxifies and rebuilds heat and bleach-damaged hair from the inside and out, leaving it healthy, shiny, and smooth.

Haircare Benefits:

Formulated with Metal Purifier Technology to purify and detox hair from metals
Gently preps hair for a restorative treatment and subsequent care routine

Formulation Highlights:

Patent-pending technology* with AHA and omega-9 to strengthen and rebuild hair from the inside and out
Lightweight cream formula for a luxurious lather: lavish texture and luxurious scent
For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily
Dermatologically tested
Vegan / Formulated without animal-derived ingredients
Color safe
Commitment to no animal testing**
*when used as part of the ULTIMATE REPAIR routine
**The Wella company is a member of the International Collaboration on Cosmetics Safety

MADE IN EUROPE