What Big Hit Shampoo Is:

hit the high notes with Big Hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless hydration that will send limp, lifeless hair home.*

*based on a professional evaluation of 32 subjects.

Who Big Hit Shampoo is For:

fine to medium hair types (1-3a)

Why it's Special:

This volume deserves an encore. Big Hit shampoo is packed with volumizing ingredients to boost volume without drying or weighing hair down. In fact, Big Hit helps add and retain moisture in strands for volume without compromise. The main act? An instant hit of volume that lasts all day.

• volume that puts on a performance: clinically proven for 2.3x more volume**
• iconic, amika-level volume: infused with caffeine to energize flat strands + send limp hair home.
• soft-to-the-touch strands are IT: boosts volume without compromising on hydration (weightless!) thanks to moisturizing glycerin.

**clinically tested when using Big Hit shampoo and conditioner together as a system.