PLUMP IT UP
Previously B'Leave-In™, now Plumping Primer. This lightweight gelée with an Amino Acid Complex for healthy-looking curls primes with a boost of fullness, moisture, bounce and shine. Use as a foundation to layer additional stylers.

How to use

Rub between palms and apply to soaking wet curls. Scrunch in to add body and enhance natural texture. Do not rinse. Style as usual.

Everything your curls need, and nothing they don't. Because we know curls.

• Dermatologist Co-Developed
• SLS/SLES Sulfates* Free
• Silicone-Free
• Paraben-Free
• Gluten-Free
• Cruelty-Free