Allows quick and easy color removal while keeping hair healthy. In 30 minutes or less, this keratin-enriched formula removes direct coloring and prepares hair for new color application.

Easy one-step direct color removal in 30 minutes or less
Creamy texture that stays in place during treatment
Formula enriched with keratin to nourish the hair cuticle.
Protects hair integrity for healthy results.

Mix a full sachet of powder with 3 oz of Veroxide 20 vOL (6%) or Lumishine Developer.
Using a brush, apply only to pre-lightened hair that has been treated with direct dyes or semi-permanent coloring.
Leave on for up to 30 minutes at room temperature.
Check every 5 minutes until desired result is achieved.
Rinse thoroughly, shampoo and condition.

Color Intensity Eraser & 20 Volume: Vibrant, intense and deep color removal
Color Intensity Eraser & 10 Volume: Removal of faded, softer and medium-vibrant coloring.
Color Intensity Eraser & water: Elimination of very faded or pastel dyes.