a luxuriously lathering bond repair shampoo clinically proven to repair and strengthen damaged strands due to daily stressors, heat, and chemical treatments.

who it's for
all hair types 1-4c. ideal for high porosity hair.

why it's special
build a bond that lasts! this shampoo's luxurious lather gently cleanses while working to repair, strengthen, and bring dry, damaged hair back from its breaking point.
claims - 7x more repair*, 55% less breakage*, 2x stronger hair* after one use.
innovative bond cure technology – featuring bond cure technology, this shampoo targets the most abundant bonds in your hair, which break most frequently during daily wear and tear.
plant butters + vegan proteins – formulated with both plant butters and vegan proteins, the kure is rich in nutrients like omega fatty acids, vitamins, and minerals, + can provide keratin-like benefits from a plant source.
*compared to control when used with the kure bond repair conditioner, clinically tested for repair, strength, and anti-breakage