Frizz is one of the unintended consequences of color-treating your hair. The color chemicals can make your hair more porous by degrading the tight outer layer of the cuticle. The dreaded moisture gets in – hair frizzes! dream coat borrows from textile technology covering each hair strand with an invisible, waterproofing cloak: the heat-activated polymer works to compress, tighten, and seal hair strands hair is supernaturally sleek, smooth, and super silky results last up to 3 days, even with shampooing unlike average “anti-frizz” serums, does not build up, weigh hair down, or make it greasy after shampooing and conditioning, apply dream coat to damp, towel-dried hair. Spray liberally and evenly on hair, section by section, then blow-dry. Dream Coat's anti-humidity formula is activated by heat. Moisture sealing will last up to 72 hours or 2 to 3 shampoos. Reapply after 2-3 shampoos. if desired, wow color cocktail can be applied before dream coat application. For best results, do not apply wet stylers to hair during dream coat application, as the styling polymers may interfere with dream coat’s technology. If desired, apply additional styling products to dry hair. On days between Dream Coat applications (after shampooing), styling products may be used on wet hair. See our website for “how to” videos.