Revitalize your blonde to a brighter, fresher tone. FAB.ME blonde fortifying purple shampoo contains micro-violet pigments that work to neutralize yellow and brassy undertones and maintain cool tones. More than a toning shampoo, this formula is packed with hydrating and plumping ingredients that gently cleanse while nourishing strands, for brighter, stronger, and shinier hair from the inside out. Perfect for blonde, white, and grey hair, whether natural or enhanced.

Gently cleanses hair while visibly neutralizing yellow or brassy tones.

Nourishing ingredients work to strengthen hair and reduce breakage.

Made with vegan hyaluronic acid to lock in moisture, plump hair, and reduce frizz.