Keratin-based purple shampoo that neutralizes brassy, warm, and golden tones in blonde, silver, and grey hair. Revives and cleanses without dehydrating hair, revealing cooler tones, radiant shine, and renewed vibrancy. A rich blend of botanicals and powerful antioxidants protects against environmental aggressors and heat styling tools.

Directions: Wet hair, lather, rinse, and repeat. Use up to twice a week or when hair appears brassy. For extra brightness and to revitalize, leave the second lather on for 3-5 minutes. Use sparingly on overly porous hair.