Banish brassiness from blonde, highlighted (including brunette), and even gray hair with this sulfate-free violet shampoo. It features intense violet pigments to counteract unwanted yellow and orange tones. The tone-correcting formula gently cleanses hair and helps maintain cool tones between salon visits, all while enhancing the depth and dimension of your color. ArganID™ technology helps repair hair from the inside out and seals the cuticle to provide brilliant shine. Color-safe. Sulfate, phosphate, and paraben-free.

In an independent study on 75 consumers:

• 100% reported softer hair*

• 96% said their hair was not stripped or dry*

• 92% said highlights were refreshed*

• 85% reported a neutralizing effect

*Based on a study of women ages 18-65 on the combined effects of Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.