Banish brassiness from blonde, lightened (including brunettes), and even gray hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange hues, this tone-correcting formula gently cleanses the hair and maintains cool tones in between salon appointments, while also enhancing the depth and dimension of your color. ArganID™ technology helps to repair hair from the inside out and seals the cuticle for intense shine. Color-safe. Sulfate, phosphate, and paraben-free.

In an independent study on 75 consumers:

• 100% said hair was soft*

• 96% said hair was not stripped or dry*

• 92% said brassiness was refreshed*

• 85% said it had neutralizing effects

*Based on a study of women ages 18-65, on the combined effects of Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.