Pureology Strength Cure Shampoo strengthens and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of raspberry, peach, and water flower.

Pureology is the #1 professional color care brand in the US with a promise to provide the best of science and nature with 100% vegan formulas and sulfate-free, paraben-free, mineral oil-free cleansers that are safe for color-treated hair. Our exclusive ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight environmental effects that deplete color while ensuring lasting shine. Our dual-benefit formulas provide color protection and custom care to address individual hair needs.

Benefits

- Strengthening formula helps heal hair for a perfect balance of strength and velvety softness with extraordinary color protection

- ZeroSulfate®, 100% vegan formula

- Aromatherapy blend of raspberry, peach, and water flower