Pureology Strength Cure Shampoo strengthens and repairs damaged, color-treated hair with key ingredients Keravis and Astaxanthin and a signature aromatherapy blend of raspberry, peach, and water flower.

Pureology is the #1 professional color care brand in the US with products that are 100% vegan and sulfate-free, paraben-free, mineral oil-free, animal product-free, and animal testing-free. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower seed, a UV filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Benefits

- Strengthening formula helps heal hair for a perfect balance of strength and velvety softness with extraordinary color protection

- ZeroSulfate®, 100% vegan formula

- Aromatherapy blend of raspberry, peach, and water flower