Immediate cooling results, plus round-the-clock healthy hair protection

Instantly neutralizes unwanted yellow and warm tones in blonde hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static

Paraben-free

*against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.